AMP pages are incredibly bloated with all the ad assets that slowly load in. Media sites browsed with aggressive JavaScript blocking are significantly faster.
The amount of crap on media pages (while they wail about privacy) is absolutely staggering. How many trackers do these folks need?
I got to MSBNC - a place looking to take down this tracking panopticon system and they are shoving
demdex taboola scorecardresearch tvpixel chartbeat sail-horizon condustrcts imrworldwide hotjar connect.facebook.net womanear.com mparticle.com
etc.
I mean, seriously - why not just use one (like google) and be done.
Can anyone explain why the need so many beacons on a page?
While there is probably a bit of overlap, many of the above tools have very different use cases. For example, chartbeat is commonly used more on the editorial side for writers to track article performance but imrworldwide is a subdomain own by Neilson that they use to serve their sdk which offers metrics for preroll video ads. Hotjar provides user heat maps but sail-horizon is part of sailthru and used for email marketing.