I don't think this is "recognizing customers", I think this is just sectioning markets. I'd dreading Nvidia crippling deep learning for all those not paying X more dollars (as the situation already is for server farms).

Long term, the aim has to be selling cards by usage rather than by cost of production (obvious with the aim of prices higher than the cost of production by different amounts). How many people like Adobe's creative suite? Student software versus professional software, etc.