- PIA is much better designed for privacy than many competitors
- They don't seem to get into the "snake oil privacy" marketing that so many VPN providers seem to be doing
- They have been fairly open with how their tech works and it all sounds reasonable
- London Trust Media have sponsored the Open Rights Group (the UK's equivalent of the EFF) in the past and engaged in ORG events.
It's hard to know how much you can trust an organisation as an outsider, but for me they tick most of the good/reasonable boxes. They may have messed Freenode around, but I'd be surprised if there was a significant danger to user privacy here.