If you were to categorize all discussions about BTC between live humans into two buckets: discussions about the price of BTC and discussions about applications build on the bitcoin blockchain, which one do you think would win? I'd wager that >99% of all discussions are about the price. Yet the price is completely irrelevant to the applications built on the blockchain. They work just as well if the price of BTC is 1/10,000th the current price.
So it becomes very hard for people to buy the claim that actually this is all about technology and not about getting rich.