How does Google target ads at you without a social network? By sticking a pixel on half the web and watching where you surf, and running Bayes' rule on the results to determine that you're 25-30, male, live in California, are interested in punk rock, etc.
To cut to the chase, let's make this interesting: I'll give you $10k, US. Go "buy user data" from Facebook. For example: I'll put a friends-only privacy field on my profile. If you can tell me the contents of that field in a week, I'll give you another $10k. If you can't, please return $20k to me, and stop repeating this absurd meme.
What doesn't happen, is Facebook "selling data": taking money in exchange for ("selling") information you wouldn't otherwise have. It doesn't happen, and never has.