I can't help but look at some peoples' rejection of public health guidance in the US as "not a bug/won't fix."

The relevant authorities (including traditional mainstream media) injected politics into the public discourse, which destroyed trust in what should be a normal public health process. Not only that but the relevant leaders of agencies decided to try manage the supply of masks through "steering" the public by downplaying the usefulness of masks.

Distrust of untrustworthy leaders is a feature, not a bug.