Crumple zones don't help pedestrians.
The new F-150 will be bigger and heavier than the absurdly huge early-00s Hummers. The hood is so tall and long that they're talking about putting forward-facing cameras inside the cab because you can't see anything in front of you shorter than 6" tall out the windshield.
If Ford was interested in safety, they would reduce the outrageous length and height of the front end which is now no longer even pretending to be necessary housing for an engine. Vehicles made to work prioritize visibility, Ford trucks are made to intimidate and kill.