See also Bill C-10, currently making its way through parliament, which is trying to tax online media but also enforce a minimum amount of Canadian content:
https://www.cbc.ca/news/politics/bill-c10-user-generated-con...
https://www.cbc.ca/news/politics/bill-c10-user-generated-con...
Entertainment is a hugely profitable business. Disney and Marvel for instance made billions of dollars of profits year after year for almost a decade. They did it by making content that people want to watch.
Why not simply... make content that people want to watch?