I like Ford and have driven mustangs for 30 years with a short gap where I had a truck.

Just a preface to say I’m not hating on Ford in particular here, but the msrp is bogus. I can nearly guarantee that the actual base on a vehicle you can actually by will be $10k higher once a dealer is involved.

Edit: side comment, wow 800 plus comments on an F150 hacker news submission. Did not see that coming ;)