Ask HN: What sucks about online shopping?
An example use case might be: You want to buy GPS for your car. How do you go about choosing the "best" one, and how would you improve this?
Personally, I find myself being very thorough. I won't purchase until I'm sure I've found a quality item with great value. So, I'll first determine what the price range for items are, and what features are generally included in those price ranges. Then, I'll decide (a personal decision) of what features I'm willing to pay for. Then, finally, I'll narrow things down to the best reviewed items that are within a price range that have those features. Often this is a lengthy process.
What pain points do you feel when you shop for products, and how would you like them fixed?