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Yes, they knew going in how unfair Apple is, but they knew the alternative, being shut out from half of their customers, was worse. And are you really suggesting that all app developers need to form a cartel to level the playing field with Apple? If not, how do you suppose they all leave en masse, rather than some staying behind to steal the market share the others left behind?

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I’m glad we agree that they willingly entered a contract, no one forced them.

Yes, I’m suggesting that people leave if they are unhappy with Apple. Go to Google; or maybe MS or Amazon will see how hated apple is and start a new phone division. That’s how markets work.

Companies that have seemed on top and undefeatable before have fallen due to customer unhappiness, and can fall quite quickly, too.

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