> Similar to tablets, I personally just reach for the phone or the laptop or my TV, and never a tablet.

That's an interesting point.

I, too, never reach for a tablet. But I use my tablet a lot to read research papers and books- both fiction and nonfiction.

So, to me, it is never a replacement for a mobile phone. It does something else.

So, if MS or anybody else wants to popularize this form factor, I believe that they would have to convince people of its uses _other than_ as a smartphone, and focus on that.