I've said it before and got a lot of downvotes, but one company controlling everything doesn't really pose a problem to the open web or to users privacy, but instead to other companies, to smaller startups, small entrepreneurs, free market in general, innovation, regulation...

Also, unrelated to your reply but... while I understand how people might personally like Google (or Apple, or MS, or whatever), but business is just business, shouldn't be a religion or a sport. People should see beyond the "I like that company".