Hey there, I'm an American in the US I've done business over chat apps for several years. Mostly being around Chinese, Nigerian, Indian, Phillipine and Malaysian crowds on those apps. You just have to listen, the trend has been clear but in the US people derive clout from pretty irrelevant things, such as a domain name, domain name information, and people with ideas think they need SEO and other marketing gimmicks.
The biggest trick is the banks. When using fiat and opening a bank account for an incorporated business, the bankers often ask for information on the company like website presence of marketing materials.
For the past few years I've been able to point to articles about commerce in Asia being chat app based, to get past that. Bankers don't actually care, but you do need to know how to make them not begin to care.