The real question here is where players like SKY in the UK eventually go for content, I pay €40 a month for Skys satellite service and I am on the edge of cancelling it, I have Netflix/Disney/Prime for a combined approx €30 a month, recently when watching live TV I spent 40 minutes channel hopping and watched nothing, most channels are now reality show filler junk, the occasional gem in there is looking less and less worth the cost and its only a matter of time before they get squeezed out of the live sports market as well.