They sell proprietary Apache Kafka add-ons for enterprise such as authentication/authorisation RBAC. The open source Kafka release supports auth/authz but not consistently between the suite of tools. They also have a monitoring UI etc.
They release the commercial add-ons under the Confluent platform distribution.
They heavily push ksqldb which is a sql layer on top of Kafka that competes with https://lenses.io/. Confluent market it as a DB but that’s pushing the creative marketing.
They provide a hosted Kafka service.
The hosted service is likely more attractive to SMEs. It also has competition with the SME market with AWS providing managed Kafka. Confluents service does have extras on top of AWS like tiered storage behind a non open source license but nothing is stopping any one building there own tiered storage. I can see people using Confluent’s cloud but don’t see it being big.
Large corporations will (have) generally hosted/run their own Kafka.
I like Kafka but can’t see how Confluent can be profitable.
Cloudera is an example, they couldn’t make the service business work, I feel Confluent will have the same issues.
Elastic search have issues with AWS eating some of the market. Confluent have the exact same issues.
The Kafka is your nerve center narrative, that is great from Confluents perspective financially but it’s no different than the old enterprise service bus as the nerve center for everything. There’s a reason we don’t see that anymore.