Hacker News Reader

Well, since you're being deliberately obtuse - I'll expound.

My point is that these companies are moving focus away from the products that got them to where they are, to a set of vague handwavy concepts that are completely unquantifiable. And, in my experience anyways, this usually comes at a cost to the existing products.

View on HN

Corporate branding efforts to be more "woke" are cheap. It doesn't cost Raytheon much to paint their logo as a rainbow and do an "employee story" about how they have also have LGBTQ employees (building missiles). But don't get under the impression that Raytheon still isn't focused on building missiles. It's just an easy corporate branding win for most of them, so they just do it.

I don't think social justice messages on a website or social media are necessarily a sign of losing focus. It's just some branding stuff. If the company is "losing focus" is likely due to many more factors.

Hah, bingo. I suspect all the people who left Basecamp will soon realize this when they finish their paid sabbaticals and move on to other companies.

Reply on news.ycombinator.com