Jesus... these guys (37 signals) are so pumped up on the fact that web apps (their area of expertise) is the only thing this phone will be able to do...

Safari? SDK? Wooo... If I want to roll out my own address book version for an iPhone, how the hell will I do that with Safari? Or at least some address book integration? Or how about making/receiving calls programmatically? How about using any of iPhone hardware to do anything?

For 37signals, and companies like them, the ones who build ta-da lists and write books on how to build ta-da lists, that is a very welcome announcement.

But for software engineers/entrepreneurs this is pretty sad news...