I agree with you.

I totally believe Eric Ries knows what he is talking about, I love his presentation style and he seems like a really genuine guy.

I follow him on twitter and find the sales pitch for the past several months way too much to deal with.

Also the constant self-promotion of the ignite/simulcast/whatever conference they are hosting really annoying.

May be I am missing some marketing secret Eric Ries et. al have figured out but it doesn't seem to work on me.