LifeLock is, of course, known best for:

1. Having their CEO be the target of multiple effective identity thefts, despite claiming to be protected by their signature product[1].

2. Their previous CEO being an identity thief himself[2].

3. Being fined by the FTC for outright lying about the efficacy of their product, and then being fined again for operating in contempt of the original FTC agreement[3].

Given their shady history, this foray into cryptocurrency is no particular surprise.

[1]: https://www.wired.com/2010/05/lifelock-identity-theft/

[2]: https://www.wired.com/2007/06/lifelock-founde/

[3]: https://www.ftc.gov/news-events/press-releases/2015/12/lifel...