Help me Choose: Application devlopment or Low level system programming.

I know a bit of stand alone application devlopment using c++,c etc. I have got 2 new offers one is the same application dev using c++,sql and it would be web based (and the money is good)and the other job offer is firmware devlopment from a chip making company(money is not so good). I am unable to deceide which one to go for, as both seem's to be attractive in terms of learning curve. I need some expert advice which will help me choose a better option , which will help me secure my future in terms of both nice work and good money :). I have confidence which ever I will choose I will do good in that. But help me to choose one.