I've liked the previous posts from betterexplained, but this one seems to be extremely unintuitive to me. I was teaching this recently, and the simpler idea that e is the function which is its own derivative is a much simpler way of expressing a meaningful truth about it, and following it through, leads you to exactly the same limit as a formal definition. It also tails very neatly into why exponentials are used in physics for decay curves. That said, obvious to me and one student is not necessarily obvious to everyone! Anyone else have an opinion on this?