It should be possible to fight back (or, as was discussed/suggested before, search engines are just broken).
It should be possible to fight back (or, as was discussed/suggested before, search engines are just broken).
http://www.opensiteexplorer.org/
Put in name of the bad guys. Find the blogs who blogged about their sites.
http://webylife.com/design/top-10-brand-logo-mistakes/commen...
http://www.dragonblogger.com/entertainment-television/
etc, etc. Contact them, ask them to change the link to the spam site with a link to your site.
It's stupid gruntwork, you'll need lots of it, and it will be like playing whackamole -- but it will probably work at getting them off the front page.
The other alternative, rather than de-ranking their sites, is to rank more of your own, or parasite off of high authority sites. For example, notice Wikipedia ranks for VLC right now? You know who else would rank for VLC with a trivial amount of effort? Github (&etc -- just has to be on any domain other than yours). Is there an OSS industry mag that you guys like? Have they written a review of it? Get your community to link to that review, with whatever anchor text you're having trouble with.
OSS projects shouldn't have really serious SEO issues for branded keywords -- you practically swim in link equity -- and wouldn't if marketing were treated as a priority worth addressing.
Still, adwords, adsense or bing ads get ranked over the highly ranked website.
The real issue is that the SEO guys are just too good and can poison the well with impunity. I feel only better competition can help this. Maybe the Bing guys can do a better job and eat Google's lunch. Quick search on Bing shows the first few links are legit but the last one isn't (and is identified as adware by our Sonicwall). Also, the ads Bing produces are fake too. Guess no one is doing a good job in this regard. I suspect shit like this is why PC users are clamoring for an "App Store." They need someone to help them properly install software.
"Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you."