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iPhone had first mover advantage and comes from an American company.

As a result iPhones have 50% of the smartphone market in the US, and Americans have the highest disposable income per capita of any large country (>20 million people).

iPhones tend to have much smaller market shares outside of the US. In some places they're maybe around 30% but generally they're much, much lower.

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iPhone has a smaller market share in poor countries. In rich European countries the market share is much higher than in the US. In Scandinavia seeing an Android phone is a rare occurrence, if your friend has one you're surprised and ask how come.

It's a function of wealth, not first mover advantage. Well off people choose iPhones. That should tell you something.

The demographic for our app was primarily the US.

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