I don't care about a slimy persona or raunchy brands. Have you never used a registrar where making a DNS change doesn't require 11 clicks and each one takes 3~10 seconds to load?

Not to mention how everything is plastered with upsells that are worthless to me. GoDaddy goes out of its way to make what you're trying to do harder. This is why I don't like GoDaddy.

Edit: I use Dreamhost for my domains. It may be a mediocre shared hosting solution but the domain registering and managing experience is fast, clean, market-priced, and they provide free whois anonymizing.