Actually this term is not new at all. A company I worked with called Strongarm Technologies has been using this term for at least 5 years.
https://web.archive.org/web/20160109195713/http://strongarmt...
https://web.archive.org/web/20160109195713/http://strongarmt...
The connotation has generally been positive and was a created by the staff trying to improve safety and reduce injuries.