And the GP commenter asked a completely valid question. The answer is clearly that most families with remote working parents and most mature couples that can remote work are not likely to prioritize a college town as a place to enjoy their years or raise a family.
Young single people who remote work seem to be the target of these efforts. And that is great because there are an increasing number of them.
This could help stimulate the socialization and dating scene for young single adults as well. Instead of relying on moving where the jobs are and doing online dating with random strangers.
Time will tell.