Yep , I agree. They don’t need that boat anchor of a brand for something like that. New name, new colors, new atmosphere and of course, charge a bit more for the frills.

I had one right by my college apartment and was really happy with it. Very clean and always had what I needed, but not 'everything.' If they rebranded & incorporated them into suburban neighborhoods with a focus on walkability it could be a smart move to capture the wealthier 'conscious' shopper.

I like how you say ""Walmart is experimenting with something they call “Walmart Neighborhood Market” and they have had these for over a decade. I come from the area around the home office and they make the stores run quite a bit better there. The further away the store is the more likely there is less innovation or management issues. When I moved to the east cost I could clearly see certain loss prevention measures that made me not buy products.