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Safari does block the annoying and often superfluous pop up ads. You can a third party plugin to block other ads at:

http://pimpmysafari.com/plugins/?c=Adblocking

However, don't you think ads are a necessity to keep the web free? I've always wondered what the users of adblocking software desire.

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I don't mind text ads, or low-key static images. What I can't stand are ads that bounce around. By design, they distract you. When advertisers abuse the user, I have no problem blocking them.

Curiously, there is a startup in the summer cycle that's working on the problem of how to make tolerable ads.

Curiously? No, not curiously! YOU picked them. OF COURSE there is a startup doing something you feel there is a need for. YOU are the judge! :)

I agree, but I don't consider it too wrong to use flash block, since a) flash is slow and b) flash makes it impossible to read while something is spinning around next to the text. Like pop-up blocking, it only filters out the stuff advertisers shouldn't be doing anyway.

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