Someone who needs handholding or is unsophisticated is a bad customer.
For developer tools and such, an educated person’s game, the sophisticated players will have better LTV than the unsophisticated ones.
Someone who needs handholding or is unsophisticated is a bad customer.
For developer tools and such, an educated person’s game, the sophisticated players will have better LTV than the unsophisticated ones.
A company selling a product that requires the customer to search third party documentation for usage is a bad company.
For software tools, an educated customer is going to choose companies that have products that help solve their problems, not ones that add to them (in the form of more work to seek out out-of-band documentation).
I recently had to build a Word Add-In. Not a lot of those built at the moment. So we were dependent on the documentation, which while reasonably comprehensive, had some frustrating gaps in just getting the tutorial code running that took days to resolve.