Experian marketers [1] were possibly fans of the hit [2] TV show "The Sopranos". [3] [4]

[1] https://en.m.wikipedia.org/wiki/Bust_Out

[2] https://en.m.wikipedia.org/wiki/A_Hit_Is_a_Hit

[3] https://en.m.wikipedia.org/wiki/Linda_Tripp

[4] https://en.m.wikipedia.org/wiki/Identity_Thief