>cheap and reputable supermarket brand ones last just long

Absolutely not. There are plenty of Youtubers testing this theory. Here is a pretty credible reviewer

https://www.youtube.com/watch?v=V7-ghrTqA44

I personally have had nightmarish results with Amazon Basics Alkaline. In my experience these batteries have a greater tendency than other brands to leak over time and have destroyed multiple electronic equipment that I have owned. It was a big mistake on my part because I bought a large package of them, installed them and then didn't realize that many of them leaked until it was too late and they have eaten away many terminals in the different devices I put them in.