Start to wonder about what? Please finish that thought.
Unlike with patents if you don't defend a trademark you will lose it. Trademarks and patents are different and I'm curious as to why you're relating them here.
Unlike with patents if you don't defend a trademark you will lose it. Trademarks and patents are different and I'm curious as to why you're relating them here.
but yes, a trademark is representative of a brand, and it's important for companies to control their brand image, especially companies who are constantly under surveillance by the media like Apple.