But what is really unfortunate is that the author manages to reach several hyperbolic conclusions (e.g "time is deeply political" or that because the earth is not a perfect sphere it is somehow dishonest or possibly harmful to standardize time). It is also absurd to imply, as the author does, that "duration" is socially constructed. Even though I think we all know that hours do not occur "in nature," this is presented as a revelation. What's sad is that some of the people quoted as experts, like the person who said that there are no accurate clocks on earth, are being willfully obtuse.