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Comment by davi | Hacker News Reader

What are some examples of "seat belt" and "airbag" changes you see shops making?

Here's a few examples:

"Seat Belt" Changes: - Making sure photos are all cropped/uploaded at the same resolution so collections look tidily aligned. - Taking product photos that are clean, simple, and well-lit... great product photos don't require a DSLR, just a bit of preparation, and the time to make them look good is worth it. - Setting up Google Analytics to start collecting data on visitors.

Airbag Changes: - SEO. Getting traffic is great, but if the site isn't compelling people to buy it's a wasted effort. - If you're not a capable designer, trying to make extensive changes to your site's layout can be extremely time-consuming and won't necessarily make your site look better. - Trying to round up hundreds of products for a brand new business. Keep things simple in the early stages and build out your product lines as you grow.

Those are just a few.

It would be great to add those to the post itself. (Good article, btw -- it was a nice way to make the concept of "most bang for the buck" more concrete.)

There's a pretty good chance they'll become a future post or two - the challenge with posts like those is that you don't necessarily want to come down too hard on people that are chasing airbag solutions - it's a company blog and at the end of the day they're our customers too.

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