From the article:
>Please take the code (30k lines, PHP/Flex), design & docs and make a go of the business.
Could the OP please give a more formal license statement, even if it's just on this page?
Also, as others have said/hinted the execution looks (after a brief glance) to be pretty hot. The design is certainly crisp and clean and the screencaps look well laid out. Pivoting seems a good option.