>We're direct and succinct
You're loud and obnoxious.
>We focus on the 20% of the work that will get us 80% of the impact
You half-arse everything.
> We seek to improve all aspects of our company even in ways that are not explicitly part of our job
You have poorly defined roles and lack focus
>We take extraordinary measures to have exceptional people in every seat
You're delusionally egotistical and that's what you're looking for in your interview process
I'm not saying that these are 100% what is happening at coinbase, but some of these phrases just come across as a total lack of self-awareness and a bit toxic. Is taking time in your article about culture to detail just how willing you are to fire people showing positive energy? I don't think so.
It's also kind of funny because the culture at an organisation is never what the CEO thinks that the culture is. "Isn't it great I threaten to fire people!" "Yes Boss, please don't fire me"