Interesting. Looking at the demo now you're right: the first bit of feedback on screen is trite, and the rest is a bit wishy-washy.
I had a look at the analytics, and most people went for more info rather than the demo. However, those pages are really, really bad and sparse. Should have worked on those a lot - I remember I was planning to add tutor profiles.
Software myopia again. BTW if anyone wants to look at the analytics let me know and I'll give them access.