This deserves to be shouted from the hilltops

>In human relationships we can't optimize without becoming greedy selfish unethical crooks. And in commerce we prefer relations to transactions, ready to support the local butcher because we feel we are part of a community and we are not alone --we are paid back with a smile and someone who says hello in the street. Indeed the central flaw in optimization is thinking that "everything else" ceases to exist and makes people think the individual, not the collective, is the true unit --when such thinking blows up the system. We humans are punished when we try to optimize, as if we suddenly ceased to be humans.