I really don’t know how long I’m willing to buy this argument that Apple is a “luxury” brand or that Apple or its customers are disproportionately concerned about coolness or fashion. All the competing flagship smartphones have similar products at similar prices, including all the branded accessories, as well as extremely similar marketing and advertising. And at least in the United States, Apple has nearly a 50% market share, which makes it really hard to buy the narrative that people are only interested in Apple products because of Apple’s marketing and their desire to fit in or look cool.