If you dig down the email chain PDF you get to email from the head of Epic bitching about how a search for “Fortnite” comes up with ads for competitors first. He then goes on to use the ad for Files that showed up at the top of a search for “Dropbox” as another example.

Half the time when I search for any app on the iOS store I get an ad for a knockoff at the top of the search, barely noted as an ad, this is a big problem. Though you get the same shit when you search for anything on Google too. Except a lot of those are ads bought by the very thing you’re searching for, because they have decided giving Google protection money to keep anyone else out of that spot is worth it.