I would argue that "designed for [off] road mix" is pretty charitable. A 500-pound dirt bike with a comfortable seating position wins the tough-aesthetics competition, but off road performance is meager at best. I built decent off-road skills on a DL1000, but the weight was always such a liability as to make it impracticable. I moved to a smaller and lighter bike and have more fun, but 99% of people I met in Arizona are happy with their big ADV bikes— with zero interest in going off road.
I think the most interesting take-away is that there is a segment of people who value being given an excuse for something rugged— I heard lots of "I just like the peace-of-mind that I could go anywhere if I needed to" whether they believe themselves or not.