No it's basic high school biology...
https://ic.steadyhealth.com/what-is-complete-protein-and-why...
>Proteins are vital for making enzymes, hormones, and other body chemicals. They are needed for muscles, hair, skin and all of the internal organs. Proteins are the only food source of nitrogen, essential to all life on earth.
>Being built from amino acids, different proteins contain specific amino acids in specific order and amount. Proteins from meat are different than those from milk, for example. There are twenty two different amino acids, and nine of them are called the essential amino acids. Essential amino acids are somewhat specific, because they cannot be made by the body and they can be provided only through the diet.
>A complete protein is a protein that contains all of the essential amino acids, in an adequate proportion. Not all of the proteins containing all essential amino acids may be called “the complete proteins”. Correct proportion, sufficient to support the biological functions of the body, is what makes one protein complete.
The issue isn't that protein isn't needed - it is of course; it's that you need to combine certain foods together in the same meal to get a complete protein. Check the sources you've listed in the link. The first doesn't mention it, the second says:
> It was once thought that vegetarians and vegans needed to combine plant foods at each meal to ensure they consumed complete proteins (for example, baked beans on toast). Recent research has found this is not the case.
The third is a flickr image so that's irrelevant.
Its the low bar of picking up a rotisserie chicken vs cooking from home that drives the "obsession". In the end its much better than starting off with a bowl of cereal, getting a fast casual lunch at chipotle, and eating steak and white potatoes for dinner.
Interestingly, certain areas will have more access to good tasting vegan meals. In those areas, there is enough economic demand for these foods that the groceries, the cafes, the restaurants all give people easy onramps into integrating plant based foods into their diets.
*except B12-enriched food if you happen to have it, but you still need to make sure your B12 intake is okay.