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I don't understand the "unusual insight" for Eesel, which also happens to be the blog's product.

Canva: Design tools are made for designers -> Non designers have design needs too. Makes sense.

Coinbase: Some people say crypto is the future -> Everyday people will want to buy crypto. Also makes sense.

Eesel: It's hard to find docs -> People often just refer back to docs. What?

Looks like a nice product though!

A tad late but I missed this before. You're spot on, we (ironically) didn't do a good job at explaining our own game haha.

I think it's roughly: "It's hard to find docs -> A filter on your browser history helps a lot"

wow what a great post! i think you totally nailed it. the KEY to a funny imorov scene is the normal base reality. there’s like one joke before matt foley comes out of the basement. you nailed this with your observation, yeah finding my docs is a pain. and it’s super important not to derail from your game. key and peele are the masters of this. substitute teacher is literally one joke over and over and it’s hilarious. they’re also masters of the unusual thing. that’s where i might challenge you with eesl. a search bar in browser extension is not unusual.

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