Take a look at https://brave.com/brave-ads/
Brave goal is to acquire as much users as possible to sell them to advertisers. They are no different from Google. Might as well use Chrome with ublock origin and farm crypto on your own.
What matters to me is how much data they collect and how they use it. It seems pretty clear to me that they go out of their way to collect less data, and try to be very privacy concious about it.
Do you think they are lying about that? I personally don't, and the code is there for us to audit (the only closed source part of the browser is the part that guarantees it's a human not a bot viewing the ads as far as I know). So I think it's pretty safe to call them much better than Google and their revenue model is certainly a lot more stable than Firefox's.
This is a big difference so using Brave vs Chrome doesn’t result in a company having a record of every site browsed.
And then you have Chrome sending data directly to Google, the auto logins, dark patterns, etc, which you don't get with Brave or Vivaldi.
I was looking at their media kit[0]. They link to a presentation[1] which mentions that the ads are sent to the browser and then the browser itself picks the ones that should be shown to the user.
If this is really the case, then the browser isn't sending that information to the ad server.
Yeah, maybe. I was just pointing out that it doesn't send the user's preferences to a server.
Exactly, "seems". Once again, good marketing from the Brave team. Heck, they even sponsored chess grandmaster Hikaru Nakamura on his Twitch stream.
It's not utopian, but works from a capitalist's standpoint. And a lot of real users like it!
I guess my point is that not all tracking or ads are the same. You can track clicks and views of a banner without profiling users across multiple sites and apps, learn all you can, and then let advertisers target them.
Brave lets you turn off the ads. They also pay you cryptocurrency if you decide to turn them on.