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>The privacy/tracking aspect of Braves Ads (which you don't have to use) seems to be way, way better than Google Adsense

Exactly, "seems". Once again, good marketing from the Brave team. Heck, they even sponsored chess grandmaster Hikaru Nakamura on his Twitch stream.

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Can you target users via Brave Ads like you can with Adwords/Adsense? If I understood correctly (I might be wrong - hence the "seems"), you can't because they're not doing anything close to what Google does.

I guess my point is that not all tracking or ads are the same. You can track clicks and views of a banner without profiling users across multiple sites and apps, learn all you can, and then let advertisers target them.

The ad industry isn't going away, if you're thinking of a world in the future sans ads. With the Brave's model, at least you are able to make some profit for yourself.

It's not utopian, but works from a capitalist's standpoint. And a lot of real users like it!

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