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What stops a company from buying fake reviews for their competitors listings?

Every time I read about businesses getting banned on FAANG listings due to SEO tricks, I get extremely concerned about the other side: how easy it is for a third party to get someone innocent banned.

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If you read the article you would know that the issue was them including offers for gift cards in the box you received after making a purchase, in exchange for posting a review. This is not the same thing as buying reviews posted to the product pages.

Dunno about Amazon, but in SEO this message is quite common. Has been from the start.

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