Netflix can raise their prices about 10x before I'd even consider not renewing my subscription.
"But comparing Netflix to Cable is a bullshit comparison, the content on Netflix is way less" you might say. In theory, you are right. The content available via Instant Watch is way limited; and it has less newer content.
All I know is that since we've started using Netflix, I've stopped buying DVD's (I used to order 15-20 a week from Amazon), I've stopped watching the DVD's I already own (I have about 1000 sitting in giant plastic tubs in the closet that I never dig through), and I've stopped watching regular television.