Ask HN: What practical book about analytics do you recommend?

I'm transitioning from engineering to product management. I've been using data to inform decisions I make. While I know SQL well, I feel like I'm lacking fundamental concepts for what to measure and how to measure it. Statistics textbooks seem a little bit too in the weeds for the moment. What books would you recommend that describe both how to think about data-driven decision making and practical techniques for applying these concepts?