Apple has been talking about privacy for a long time. Your last statement is quite demonstrably false.
What’s next? You going to use that same article to argue that the USA is equivalent to North Korea?
This is not a value judgement on the ethical nature of said state actors. But that’s the difference — one is legal and desirable for all consumers, so they can pursue it. One is illegal and would put them in violation of federal law, so of course a public company cannot.